Facebook said on Friday that the download number of animated Bahubali film stickers on its Messenger app has reached 1.34 crore in just 7 days, while more than one crore activities were recorded on the Facebook page of regarding Bahubali.
In a detailed statement, the company said that from 23 May, people started downloading Bahubali, Katappa and other character stickers from the store.
In a strategic move to increase engagement on the app, a marketing campaign #WKKB (why Katappa Killed Bahubali) was designed on Facebook.
Facebook also said that a Messenger bot was also launched to keep the fans engaged in the engagement. Users coming to the bot page had to take part in a quiz. They were asked about the characters of the film and the prize was given to the winner. The bot was answering in 5 languages.
Facebook said that during the marketing campaign of the film Bahubali’s Facebook page has seen growth in activities seven times. This growth increased from 1.5 million in January-May, 2017 between November and December 2016.