Netflix has spent many years to perfect its tricks to perpetuate your watching experience, now Netflix wants you to click again for its never feature.
Netflix on Tuesday released an interactive storytelling on its streaming service of the animated show “The Adventures of Puss in Boots”. During the episode, viewers — most likely children — will be prompted to choose at which plot point the show should be run. Each decision will send the story in a different direction and duration too.
Netflix audience will have the option to choose whether the Bears faced by Puss in Boots will be friends or enemies and whether it should meet a queen or just go to another place. Depending on the choices made, ‘Puss in Book’ will last anywhere between 18 to 39 minutes, with prompts coming in every 2-4 minutes.
This feature of Netflix is only available on modern smart TVs, game consoles, streaming media players and iOS devices for now. To use this feature on TV, you’ll need a remote control, finger tap is enough on a smartphone. It won’t work on the Netflix website, Android, Chromecast, and Apple TV.
After the introduction of this kind of feature — which Netflix will roll out for another children’s series next month, at this point, an experiment. But if it met with successful subscribers, and if Netflix impressed with the results, the implications for the TV industry could be mindblowing.