Microsoft has started working on a new tactic to divert people to use its Edge browser: a warning dialog box that popups and interrupt the installation of other browsers like Mozilla Firefox or Google Chrome.
Google Chrome and Mozilla’s Firefox are the most popular browsers around the globe and that has made it difficult for Microsoft ask people for its Edge browser. Microsoft is trying to lure people for its Edge browser from the beginning of its launch. However, now Microsoft testing a warning that suggests peoples use Microsoft Edge, instead of installing Google Chrome or Mozilla Firefox.
“You already have Microsoft Edge — the safer, faster browser for Windows 10,” a dialog box reads after you try to install other browsers in your computer. This tactic/ notification/warning appears only in Microsoft’s “fast ring” test version.
Installation warning provides two options: “Open Microsoft Edge” — the default — and “Install anyway.”
Developer Sean Hoffman spotted Microsoft’s warning while trying to install Mozilla Firefox, he said in a tweet. While, another Twitter user reported the same issue with Google Chrome, Vivaldi, Opera, and Firefox browsers.
As per the images shared by the users, a warning dialog box appears when someone launches an installer for another browser. The warning box also provides a link to the settings tool in Windows 10 for those who do not want to see this warning.
@MicrosoftEdge What kind of slimy marketing cesspool crap is this Microsoft? I proceed to launch the Firefox installer and Windows 10 pops this up? If I wanted to use your browser, I would. pic.twitter.com/f7jk9sGvYA
— Sean Hoffman (@SeanKHoffman) September 11, 2018
Here, I want to clear your that it’s not blocking installation of other browsers. Its just a Tactic Microsoft is using to try and stop users from downloading another Web browser. As per a CNET website report, the test was confirmed in Windows 10 version 1809, build 17758.1.
Microsoft said, “We’re currently testing this functionality with insiders only. The Windows Insider Program enables Microsoft to test different features, functionality and garner feedback before rolling out broadly. Customers remain in control and can choose the browser of their choice.
according to StatCounter, Microsoft Edge accounts for 2 percent of usage around the globe today compared with 3 percent for IE (Internet Explorer) and 60 percent for Chrome in Browser usage.
Reaction from other browsers
Mozilla clearly did not appreciate Microsoft’s move. The company said In a tweet, “Well this is awkward. (Choice is better without the serious side-eye.)
Opera didn’t like the move. “We believe in fair play,” the company said in a statement.
Google didn’t respond to a request for comment.